When it comes to content on the internet, there are two important points that you need to focus on; the content you’re actually writing and the design in which it is formatted.
If you get either of them wrong or make a mistake, your content isn’t going to be as effective as it can be and, therefore, your post won’t be as successful as you’ll want it to be.
While user experience, more commonly referred to as UX, may seem like a job for the designers or professionals in your business, as a content writer, there are many factors you can implement to ensure your content is optimal.
Today, we’re going to explore 8 key points you’ll want to remember to ensure your content is optimized for the best user experience possible.
Aim for Simple
When it comes to the user experience that your content provides, it’s essential that you aim to make your text, and your formatting, as simple as possible.
Even if you’re trying to sell the most complicated product or service in the world, you need to make sure that you’re putting all your wording in laymen’s terms, so it’s easily understood.
Answer Questions in Your Content
When you’re writing your content, whether it’s a blog post, article or even a set of instructions on how to use something your business offers, it’s important that you try and answer all the potential questions that your customer has.
When you’re writing, imagine that you’re trying to completely reduce the need for an FAQ section on your website, giving your customers all of the information they need in one place.
Master the Art of Formatting
It doesn’t matter if you’ve written the best content you’ve ever written and you’re sure it’s going to be successful. If the formatting, such as the layout and spacing of your content is poor, you won’t reach the level of engagement you’re anticipating.
This means making sure your content is easy to read, broken up into nice, easily digestible paragraphs with subheadings and the color scheme and fonts that you’ve used make your text shine a high level of readability.
Talk Directly to the Reader
There’s nothing worse for a reader than reading a piece of content that they can’t relate or connect to. For your reader to have the best experience, be sure that you’re talking directly to them, so they feel as though the content is aimed directly at them.
This means using words like ‘you’ and ‘your’ instead of ‘we’. This makes your content a lot more personal to the reader and, therefore, more engaging.
Don’t Talk About Yourself
Hand in hand with the consideration above, you need to make sure that you avoid talking about yourself or your business throughout your content. Let’s say you’ve created an amazing product and you’re ready to try and sell it to the world.
“Your potential customers simply won’t care about your product unless you make it about them. This means instead of talking about features, you need to turn these into benefits that your customer can relate to and think ‘yes, this is the product for me’” explains Derek Holden, a content writer for Paper Fellows.
Be Concise with Design and Writing
When it comes to your overall content package, including both the design and the actual content of your piece, you need to make sure that everything is concise and precise. We all live in a world where we expect things instantly and want instant gratification.
This means that nobody is going to want to read through a post that’s difficult to read and extends to be thousands of words long when it could easily be summarised in a few hundred words. Otherwise, your reader will get bored.
Perfecting Your Content
Relating to both the copy of your content and the experience you’re providing your readers, you’ll need to make sure your content is perfect before uploading it. This means checking it through for errors such as spelling mistakes, typos, and the sorts.
Here are some online tools that can help you with this process;
These are two online grammar checkers to help you ensure your grammar is perfect.
As recommended by the Huffington Post, these are two editing tools to help you make sure your content is communicating the right message.
These are two blogs full of writing guides to help you improve your general writing skills.
These are two writing services that can help you write UX-optimised content, as reviewed by Best Australian Writers in Essayroo review.
Two free online tools that can help you add professionally formatted references and quotes to your content, or for tracking your overall word count.
Always Be Consistent
One of the most important considerations that you need to remember is the fact that you need to remain consistent with every piece of content that you write. When customers and leads come to your website and start reading your content, they expect everything to be in the same tone of voice with the same outlook that matches the style of your business.
Guestpost Bio: Mary Walton is a CV editor at Resume Writing Service. She also blogs at Simple Grad and tutors at Australian Research Paper Writing Service, where she helps students with writing assignments.