Y-o-Y 7% Increase in Revenue
with PPC & SEO Strategies

Alternative Parts Inc, a leading supplier of replacement parts for CNC machines and specializes in manufacturing OEM parts for a number of brands such as Amada, TrumpF, Bystronic, Prima, Mitsubishi, Mazak, and others. Along with their Magento customizations and maintenance, we were handling the marketing side of their business. Biztech successfully helped AltParts to reach their targeted audience base and sales numbers. They experienced an overall growth in their multiple streams of revenue with our marketing strategies.

Traffic Increased By Revenue Increased By Conversion Rate Increased By Search Ads ROI Ratio Shopping Ads ROI Ratio
9% 7% 7.23% 20X 25X

Project Overview

Alternative Parts have always been the industry leader in providing branded parts for CNC machines in the USA. Their major concern was to expand their customer base and increase business revenue within their targeted areas. When they approached us, their ROI ratio was 4x. Our team suggested PPC and SEO strategies to achieve monthly, and yearly targets.

Apart from the marketing side of this project, our Magento team keeps up to date with all the Magento updates to enable our clients in providing smooth shopping experience to their customers. And our marketing experts have been keeping up with the Magento updates, page speed updates, mobile first index updates, and all other challenges that technology and Google throw in the way of the client. We always make sure to be a step ahead.

The ROI Focused Solution

Our major aim was to increase the revenue while keeping the cost of the campaigns stable. We included more landing pages with properly defined keywords and relative content. Once the pages were ready, we re-defined some of the PPC campaigns by implementing major changes in keyword targeting, bidding, etc. The very next month we achieved 9X improvement in the revenue ratio. Apart from the Paid campaigns, we kept refining their existing backlinks and performed SEO activities to grow their organic revenue as well.

The Results

  • Increased conversion rate by 7.23% compared to last year.
  • Overall increased revenue by 7%.
  • Website traffic increased by 9%.
  • Achieved 25X ROI ratio in shopping ads.



Biztech always goes above and beyond when working with us, They are always coming up with new ways to help us grow our business, and they always deliver on every project we use them on. The employees are extremely courteous and professional. I always look forward to working with them on many projects throughout the years.

Chris Dingley

Chris Dingley

Brand Marketing Specialist - Alternative Parts Inc.


Apache Solr, HTML5, Magento


Google Search Ads, Google Shopping Ads, Bing Ads, SEO



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